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Learn the Pollfish Platform

Whether you’re running a quick pulse check or a complex study, the Pollfish Platform is built with smart, intuitive features, designed to help you confidently launch the right survey to the right audience.

Let’s take a tour of the essentials.

🏠 Your Pollfish Dashboard

Your survey Dashboard is the home for all your projects—whether they’re in draft, under approval, live, or completed. From here, you can create a new project, duplicate an existing one, track real-time performance, and download or export your results anytime.

Go to Dashboard →📝 Build Your Questionnaire

3 ways to build a survey on Pollfish

From your survey dashboard, there’s 3 ways to build a survey:

  1. With AI: Let our fully conversational research assistant help you craft high-quality surveys with expert precision and minimal effort. Or paste a pre-built survey into the prompt and let us build your survey for you. Then modify, translate, and adjust response options, all with expert guidance.

  2. From Scratch: Import a pre-built survey, copy/paste questions & answers or add any question type, text, images, logic jumps & more. Everything is fully customizable.

  3. From a Template: Choose from over 20 popular and fully customizable templates to ask the right questions and save time.

🎯 Choose Your Audience

Choose your audience

Once you’ve chosen how you’ll build your survey, there’s two flexible ways to reach the right people:

Pollfish Audience

Access millions of people with our diverse and extensive audience. Backed by Prodege’s variety of owned and operated loyalty programs.
✓ ISO-certified, ESOMAR Gold Standard Data
✓ 160+ countries
✓ 1000’s of filters to contact your target persona. Including demographic, geographic, lifestyle, behavioral data points and more
✓ Cost-effective, transparent, pay-per-complete pricing

Use Your Own Audience

Survey your own database of customers for more specific insights on your brand.
✓ Build your survey and share your survey link – via email, social, or on your website

📚 How audience targeting works →🔍 Advanced Pollfish Audience Targeting Criteria

Advanced Pollfish Audience Targeting Criteria

The Pollfish audience gives you precision targeting capabilities:

  • Demographics: Age, gender, location, income, etc.

  • Behaviors: 6,979 behavioral criteria to choose from, including verified brand purchases, online shopping, retail channels shopped, websites visited and much more

  • Screening questions: Include screeners (labelled SQ) with the Add question button. Ask qualifying questions upfront, to avoid responses from people who don’t fit your research needs. Save time, money, and keep your insights clean.

💡 Using Pollfish Audience for your project? We’ll review your survey before launch to ensure your setup gets the results you need.

Browse all targeting options → 🚀 Launch Your Survey

Launch your survey

Quick. Reviewed. Real-time results.

  1. Submit your survey for expert review (Pollfish audience only)

  2. Set live once approved

  3. View real time responses in your account – usually within minutes

  4. Analyze insights as they come in

  5. Responses are quality checked

  6. Survey auto-completes and notifies you via email

Transparent pay-per-complete pricing is shown as you create your survey. No hidden fees and no nasty surprises.

Live Pollfish Support Live Expert Support

Need help? Have questions? Can’t find a feature?
Click the chat bubble in the bottom right of your dashboard to get live, expert support 24/7.

Real humans to support your research goals. All day, every day.

🤝 Looking for Managed Services?

Our research experts are here to support you.

Not sure where to start or simply short on time? Pollfish offers a range of professional services to take your survey from idea to insights. No stress and no guesswork.