⇒What Is the Multiple Audience Feature?
With this feature, you can create multiple custom audience blocks within the same survey. Whether you're researching consumers, professionals, or niche interest groups, this feature allows you to set up, customize, and balance your sample.
Each audience group can be tailored with different targeting criteria like demographics, geographic Criteria, consumer lifestyle, employment, etc. And it all happens inside one unified dashboard, under a single survey!
⇒How It Works: Step-by-Step Setup
Here’s how to create and manage multiple audiences in your survey:
1. Start a New Survey, then click on the ''Audiences " section of your Pollfish dashboard.
2. Choose the Number of Complete: decide how many total responses you want. Each audience block you create will count toward this total.
3. Set Targeting for Audience 1
- Choose demographic filters (e.g., employment status).
- Add optional quotas to control how many responses you get from each subgroup.
4. Apply Additional Filters (Optional)
5. Add More Audiences: click on the + icon to create another audience block
6. Review Total Completes and rename your audiences (optional)
Note: Make sure the combined completes across all groups match your total.
7. Check Feasibility
Pollfish will alert you if your audience targeting is too narrow. You can expand filters or adjust quotas as needed.
8. Move to the Questionnaire
Once your targeting setup looks good, you’re ready to create your screening and survey questions.
⇒ Results Page
On your Results page, you’ll be able to filter responses using the audience filter on the left-hand side. This lets you see how different audience segments answered your questions. You can also combine this with demographic filters—based on the country you're targeting—or even filter by specific responses within your survey.
