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How the Pollfish Methodology works

Pollfish connects businesses with high-quality survey respondents using a unique, multi-source approach. By leveraging Prodege’s proprietary communities and the expansive Pollfish Network, we ensure a diverse and engaged audience, delivering reliable insights for your research.

Our Unique Sampling Approach

Pollfish sources respondents through two primary channels:

  1. Prodege’s Proprietary Communities
    • Established in 2009, these communities attract users with diverse interests who engage in various activities beyond just taking surveys.
    • This broad engagement model reduces the bias often found in survey-only panels.
    • Participants earn points that can be redeemed for rewards such as gift cards, discounts, and donations to charities.

  2. The Pollfish Network
    • A vast ecosystem of survey participants sourced from hundreds of apps and websites.
    • Covers a range of interests, including blogs, news, gaming, shopping, social media, travel, and more.
    • Participants receive rewards tailored to their platform, such as in-game bonuses, premium content, or points for future use.

Why This Matters

By blending these sources, we balance the advantages of convenience sampling (cost-effectiveness and efficiency) while ensuring a broad and representative respondent pool. This method provides:

  • Better Data Quality – Engaged respondents lead to more thoughtful, accurate answers.
  • Higher Representativeness – A wider net ensures diverse perspectives.
  • Flexibility & Scalability – Access to millions of participants for projects of any size.

How We Ensure Data Integrity

We take fraud prevention seriously. Pollfish employs AI and machine learning to detect and remove poor-quality responses, including:

  • Speeders & Straight-liners – Respondents who rush through surveys or provide low-effort answers.
  • Bots & Duplicate Respondents – Advanced fraud detection flags suspicious activity.
  • Quality Control Checks – Embedded verification questions ensure engaged participation.

Optimized User Experience

We prioritize a seamless experience for both respondents and researchers:

  • For Respondents: Mobile-optimized surveys integrate naturally into their digital experience, ensuring high engagement and completion rates.
  • For Researchers: Our platform is intuitive, offering real-time results, transparent pricing, and customizable targeting options.

Get Started with Pollfish

Ready to run a survey? With AI-powered tools and access to a high-quality respondent pool, you can launch a survey in minutes. Whether you need quick consumer insights or ongoing tracking studies, Pollfish has you covered.