Game Discovery is Changing

The Evolving Gaming Landscape

The mobile gaming industry is thriving, but the ability to sustain growth has become more complex. Publishers face unprecedented challenges—from soaring user acquisition (UA) costs to low player retention rates. Looking at casual games as a proxy, CPI (cost-per-install) has increased nearly 60% over the last five years, while many players churn within the first week of gameplay.

To succeed, publishers need a UA strategy that delivers high-quality users who engage, spend, and stay. Traditional UA strategies, such as app store rankings, influencer or paid ad campaigns, are not enough to break through oversaturated markets. To succeed in this evolving landscape, publishers need new strategies that go beyond established UA methods to find high-quality players, who make purchases and drive meaningful engagement. Prodege’s rewarded user acquisition platform makes this possible.

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